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1

Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing

Roy, Rajat, Sharma, Piyush

Journal:

Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 309 KB

english, 2015

2

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || Process Planning in Era 4.0

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

Language:

english

File:

PDF, 195 KB

english, 2020

3

Regulatory focus and preference reversal between hedonic and utilitarian consumption

Rajat Roy, Sharon Ng

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 154 KB

english, 2012

4

Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements

Roy, Rajat, Phau, Ian

Journal:

Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 326 KB

english, 2014

5

Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)

Sharma, Piyush, Roy, Rajat

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 345 KB

english, 2016

6

The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making

Roy, Rajat, Naidoo, Vik

Journal:

Journal of Business Research

Year:

2021

File:

PDF, 711 KB

2021

7

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

Roy, Rajat, Rabbanee, Fazlul K., Sharma, Piyush

Journal:

Marketing Intelligence & Planning

Year:

2016

Language:

english

File:

PDF, 258 KB

english, 2016

8

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || Startup Assistance Organizations: Performance Influence Factors and Metrics

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

Language:

english

File:

PDF, 528 KB

english, 2020

9

Modelling and simulation of a supply chain in an uncertain environment

Dobrila Petrovic, Rajat Roy, Radivoj Petrovic

Journal:

European Journal of Operational Research

Year:

1998

Language:

english

File:

PDF, 206 KB

english, 1998

10

All-optical carry lookahead adder with the help of terahertz optical asymmetric demultiplexer

Dilip Kumar Gayen, Jitendra Nath Roy, Rajat Kumar Pal

Journal:

Optik - International Journal for Light and Electron Optics

Year:

2012

Language:

english

File:

PDF, 597 KB

english, 2012

11

The role of regulatory fit on the attraction effect

Subimal Chatterjee, Rajat Roy, Ashwin Vinod Malshe

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 190 KB

english, 2011

12

Re-engineering the construction process in the speculative house-building sector

Roy, Rajat, Brown, Justine, Gaze, Chris

Journal:

Construction Management & Economics

Year:

2003

Language:

english

File:

PDF, 121 KB

english, 2003

13

Developing a Customer-focused Culture in the Speculative House-building Industry

Craig, David, Roy, Rajat

Journal:

Total Quality Management & Business Excellence

Year:

2004

Language:

english

File:

PDF, 142 KB

english, 2004

14

Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear

Lee, Wai Jin, Phau, Ian, Roy, Rajat

Journal:

Journal of International Consumer Marketing

Year:

2012

Language:

english

File:

PDF, 145 KB

english, 2012

15

Failure Analysis of SA213-T22 Re-heater Rear Tube of Thermal Power Plant

Metya, Avijit Kr., Munda, Parikshit, Rajinikanth, V., Roy, Rajat Kr.

Journal:

Transactions of the Indian Institute of Metals

Year:

2016

Language:

english

File:

PDF, 945 KB

english, 2016

16

Customer engagement behavior in individualistic and collectivistic markets

Roy, Sanjit Kumar, Balaji, M.S., Soutar, Geoff, Lassar, Walfried M., Roy, Rajat

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 448 KB

english, 2017

17

[IEEE TENCON 2018 - 2018 IEEE Region 10 Conference - Jeju, Korea (South) (2018.10.28-2018.10.31)] TENCON 2018 - 2018 IEEE Region 10 Conference - Affine Differential Local Mean ZigZag Pattern for Texture Classification

Roy, Swalpa Kumar, Kumar Ghosh, Dipak, Pal, Rajat Kumar, Chaudhuri, Bidyut B.

Year:

2018

Language:

english

File:

PDF, 1.80 MB

english, 2018

18

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) ||

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

Language:

english

File:

PDF, 5.36 MB

english, 2020

19

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || TouchPhoto: Enabling Independent Picture-Taking and Understanding of Photos for Visually-Impaired Users

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

Language:

english

File:

PDF, 2.01 MB

english, 2020

20

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || Liquid-VR - Wetness Sensations for Immersive Virtual Reality Experiences

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

File:

PDF, 808 KB

2020

21

An introduction to the special issue on the past, present and future research on deliberate lookalikes

Davcik, Nebojsa S., Sharma, Piyush, Chan, Ricky, Roy, Rajat

Journal:

Journal of Product & Brand Management

Year:

2019

File:

PDF, 148 KB

2019

22

Estimation of equatorial electrojet from total electron content at geomagnetic equator using Kalman filter

Rajat Acharya, Bijoy Roy, M.R. Sivaraman, Ashish Dasgupta

Journal:

Advances in Space Research

Year:

2011

Language:

english

File:

PDF, 664 KB

english, 2011

23

All-optical reconfigurable logic operations with the help of terahertz optical asymmetric demultiplexer

Dilip Kumar Gayen, Jitendra Nath Roy, Chinmoy Taraphdar, Rajat Kumar Pal

Journal:

Optik - International Journal for Light and Electron Optics

Year:

2011

Language:

english

File:

PDF, 1.16 MB

english, 2011

24

Enzyme-mediated biodegradation of heat treated commercial polyethylene by Staphylococcal species

Sumana Chatterjee, Bappaditya Roy, Dipa Roy, Rajat Banerjee

Journal:

Polymer Degradation and Stability

Year:

2010

Language:

english

File:

PDF, 697 KB

english, 2010

25

Genomic structures and population histories of linguistically distinct tribal groups of India

Susanta Roychoudhury, Sangita Roy, Analabha Basu, Rajat Banerjee, H. Vishwanathan, M. Usha Rani, Samir K. Sil, Mitashree Mitra, Partha P. Majumder

Journal:

Year:

2001

Language:

english

File:

PDF, 210 KB

english, 2001

26

Online monitoring of transformers using gas sensor fabricated by nanotechnology

Anjali Chatterjee, Rajat Sarkar, Nirmal K. Roy, P. Kumbhakar

Journal:

European Transactions on Electrical Power

Year:

2012

Language:

english

File:

PDF, 420 KB

english, 2012

27

Business process re-design methodology to support supply chain integration

Palma-Mendoza, Jaime A., Neailey, Kevin, Roy, Rajat

Journal:

International Journal of Information Management

Year:

2014

Language:

english

File:

PDF, 1.88 MB

english, 2014

28

[IEEE 2013 International Conference on Electrical Information and Communication Technology (EICT) - Khulna, Bangladesh (2014.02.13-2014.02.15)] 2013 International Conference on Electrical Information and Communication Technology (EICT) - A novel steganographic scheme using Sudoku

Maji, Arnab Kumar, Pal, Rajat Kumar, Roy, Sudipta

Year:

2014

Language:

english

File:

PDF, 430 KB

english, 2014

29

Single cell genome analysis of an uncultured heterotrophic stramenopile

Roy, Rajat S., Price, Dana C., Schliep, Alexander, Cai, Guohong, Korobeynikov, Anton, Yoon, Hwan Su, Yang, Eun Chan, Bhattacharya, Debashish

Journal:

Scientific Reports

Year:

2014

Language:

english

File:

PDF, 1.49 MB

english, 2014

30

Consumer‐based brand equity and status‐seeking motivation for a global versus local brand

Roy, Rajat, Chau, Ryan

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2011

Language:

english

File:

PDF, 97 KB

english, 2011

31

On the Thermal Elevation of a 60-Electrode Epiretinal Prosthesis for the Blind

Singh, Vinit, Roy, Arup, Castro, Richard, McClure, Kelly, Dai, Rongching, Agrawal, Rajat, Greenberg, Robert J., Weiland, James D., Humayun, Mark S., Lazzi, Gianluca

Journal:

IEEE Transactions on Biomedical Circuits and Systems

Year:

2008

Language:

english

File:

PDF, 1.99 MB

english, 2008

32

Documentation, standardization and improvement of the construction process in house building

Roy, Rajat, Low, Margaret, Waller, John

Journal:

Construction Management & Economics

Year:

2005

Language:

english

File:

PDF, 342 KB

english, 2005

33

Co-Based Amorphous Material for Giant Magnetoimpedance and Fluxgate Sensing Cores

Sarkar, Partha, Vcelak, Jan, Roy, Rajat K., Panda, Ashis K., Mitra, Amitava, Ripka, Pavel

Journal:

IEEE Transactions on Magnetics

Year:

2015

Language:

english

File:

PDF, 827 KB

english, 2015

34

An insight into pay-what-you-want pricing

Journal:

Marketing Intelligence & Planning

Year:

2015

Language:

english

File:

PDF, 278 KB

english, 2015

35

The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions

Journal:

Marketing Intelligence & Planning

Year:

2017

Language:

english

File:

PDF, 391 KB

english, 2017

36

The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation

Roy, Rajat, Naidoo, Vik

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 619 KB

english, 2017

37

[IEEE 2017 IEEE International Symposium on Hardware Oriented Security and Trust (HOST) - Mclean, VA, USA (2017.5.1-2017.5.5)] 2017 IEEE International Symposium on Hardware Oriented Security and Trust (HOST) - Exploiting safe error based leakage of RFID authentication protocol using hardware Trojan horse

Bagadia, Krishna, Chatterjee, Urbi, Roy, Debapriya Basu, Mukhopadhyay, Debdeep, Chakraborty, Rajat Subhra

Year:

2017

Language:

english

File:

PDF, 57 KB

english, 2017

38

Branching random walks, stable point processes and regular variation

Bhattacharya, Ayan, Hazra, Rajat Subhra, Roy, Parthanil

Journal:

Stochastic Processes and their Applications

Year:

2017

Language:

english

File:

PDF, 483 KB

english, 2017

39

β-sitosterol, a plant sterol, induces apoptosis and activates key caspases in MDA-MB-231 human breast cancer cells

Awad, Atif, Roy, Rajat, Fink, Carol

Journal:

Oncology Reports

Year:

2003

Language:

english

File:

PDF, 1.08 MB

english, 2003

40

Rhodamine based fluorescent chemosensor for Al3+: Is it possible to control metal ion selectivity of rhodamine-6G based chemosensor?

Roy, Ankita, Mukherjee, Rajat, Dam, Bomba, Dam, Somasri, Roy, Partha

Journal:

New Journal of Chemistry

Year:

2018

Language:

english

File:

PDF, 2.50 MB

english, 2018

41

Comparative Analysis of Phenolic Compound Characterization and Their Biosynthesis Genes between Two Diverse Bread Wheat (Triticum aestivum) Varieties Differing for Chapatti (Unleavened Flat Bread) Quality

Sharma, Monica, Sandhir, Rajat, Singh, Anuradha, Kumar, Pankaj, Mishra, Ankita, Jachak, Sanjay, Singh, Sukhvinder P., Singh, Jagdeep, Roy, Joy

Journal:

Frontiers in Plant Science

Year:

2016

Language:

english

File:

PDF, 2.75 MB

english, 2016

42

SAE Technical Paper Series [SAE International SAE 2006 World Congress & Exhibition - (APR. 03, 2006)] SAE Technical Paper Series - Development of a Generic Measurement Point System to Improve the Dimensional Control Processes in Automotive Body-In-White Manufacturing

Tang, Weiguo, Olifent, Alan, Roy, Rajat, Behrens, Bernhard

Year:

2006

Language:

english

File:

PDF, 436 KB

english, 2006

43

[IEEE 2018 2nd International Conference on Trends in Electronics and Informatics (ICOEI) - Tirunelveli, India (2018.5.11-2018.5.12)] 2018 2nd International Conference on Trends in Electronics and Informatics (ICOEI) - Application of Modified Particle Swarm Optimization Technique for Economic Scheduling of a Complex Micro Grid with Renewable Energy Sources

Roy, Soumyadip, Goswami, Sayan, Pal, Abir, Kumar, Anand, Singh, Harsh Kumar, Biswas, Mainak, Ghosh, Birendra Krishna, Mandal, Rajat Kumar

Year:

2018

Language:

english

File:

PDF, 266 KB

english, 2018

44

When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)

Togawa, Taku, >Ishii, Hiroaki, >Park, Jaewoo, >Roy, Rajat

Journal:

Journal of Marketing Behavior

Year:

2018

Language:

english

File:

PDF, 856 KB

english, 2018

45

How self-construal guides preference for partitioned versus combined pricing

Das, Gopal, Roy, Rajat

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 843 KB

english, 2019

46

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || Drone Based Kinesthetic Haptic Interface for Virtual Reality Applications

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

File:

PDF, 496 KB

2020

47

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || Shape and Stiffness Sensation Feedback with Electro-Tactile and Pseudo-Force Presentation When Grasping a Virtual Object

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

Language:

english

File:

PDF, 829 KB

english, 2020

48

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || Risk Management Methods: FMEA and its Influence on Risk Handling Costs

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

File:

PDF, 696 KB

2020

49

[Studies in Computational Intelligence] Digital Image Forensics Volume 755 (Theory and Implementation) || Connections between Spirituality and Sustainability

Roy, Aniket, Dixit, Rahul, Naskar, Ruchira, Chakraborty, Rajat Subhra

Year:

2020

Language:

english

File:

PDF, 730 KB

english, 2020

50

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

Sharma, Piyush, Roy, Rajat, Rabbanee, Fazlul K.

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 743 KB

2020

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